Publishing a book is significantly easier nowadays compared to a time when ebook platforms were not available. However, if you wish to have a well-established publisher behind your name, then it’s still just as tricky as it used to be. Even publishing a book that’s not well received in the end is hard, let alone a big hit. In other words, you can comply with all of the publisher’s requirements and your release will just fall flat. It’s basically a lottery and you don’t have a PA iLottery Bonus Code to improve your odds of success. So, having a book that turned out to be a hit, is truly praise-worthy.
Here we will focus on the books written by tech CEOs, as they contain useful bits of information for those who wish to thrive in the corporate environment. In addition to the handy advice you might find here, there are also cautionary tales of the situations you need to avoid.
Behind the Cloud – Marc Benioff
Marc Benioff is a co-founder and CEO of a popular CRM platform, Salesforce. If you are running a business and need to streamline and organize your business process, then you have most likely heard about Salesforce. So, if you wish to know the story behind the creation of this tech, and what was the driving force behind the team who started it all, then pick up Behind the Cloud.
Zero to One – Peter Thiel
Peter is the former CEO and founder of one of the most popular payment companies, PayPal. This is a brand we all know and love and has changed the lives of many people around the world. Our current payment system is incredibly complex and tightly regulated, and PayPal is one of the companies that pioneered the fields of digital payments. A lot of freelancers around the world were able to make a living and pursue careers they want thanks to PayPal. So if you wish to know what it’s like to build something from scratch or from 0 in this case, then definitely read Zero to One.
Creativity, Inc. – Ed Catmull
Ed is a co-founder and president of the famous animation studio Pixar. The cartoons or digital animations released by Pixar were always praised for their originality, stellar aesthetics, and stories that manage to capture both young and mature audiences. If you wish to manage a team that needs to create unique and creative content and to have an end product where all of the dots are seamlessly connected then definitely get Creativity, Inc.
How Google Works – Eric Schmidt and Jonathan Rosenberg
Google is one of the biggest companies in the world, and we couldn’t imagine our lives without its products. So, getting an insight into what it was like there from someone who is ex-CEO and VP of products, is going to be a real page-turner. It’s not exactly a story of how it all started, but rather a story of how Google continued to evolve after it already became a famous brand. So, think of it as a sequel to the famous origin story.
