Writers' Lounge

Different Ways to Promote Your Book by Yourself

The publishers often only publish books, but they don’t ensure a huge market for them. If you are an up-and-coming author, one of the best things you can do for yourself and the popularity of your work is to promote it as much as possible. The bigger your follower group is, the more the word will be spread. If you reach a large number of people before even publishing your book, you will have great chances to achieve a major success when you finally publish it. With that said, what are some of the best ways for promoting your book by yourself?

Be Active on Social Media

Social media is a great place to start promoting your book as it is the fastest and the easiest way to spread the word. However, writers shouldn’t use social media for continuous advertising of their book as it will often do the opposite and drive people away.  They shouldn’t post links for buying the book, but instead engage their readers with photos and comments that help the audience connect to the author. Despite making a connection, your audience can also provide insightful comments and give you honest reviews of your book. Another great thing about social media is the number of places where you can promote your book by yourself, such as Facebook, Twitter, Pinterest or a YouTube channel.

Have a Well-Designed Website

Having a website that looks great and is informal seems to be a must. If you managed to engage your potential follower base, it is natural that your future audience will wish to learn more about you. By having a website where you can write about yourself and the books you wrote, or rather the books you plan on writing, the audience can more easily connect to you and even add you to their circles and keep an eye on your upcoming work. The best way would be to have a paid domain and a website ending in .com as it will generate more organic traffic than free websites. Your advertisement might be frowned upon if you do it via social media, but since the website is all about you, you can freely advertise your material, include links to your social media, blog posts and more.

Have Active Accounts on Websites About Books

In this day and age, a lot of shopping is done online, so it is crucial for an author to have active and up-to-date profiles on websites like Amazon or Kindle. By merely having a photo and a short biography, visitors of your profile that are unfamiliar with both you and your work can learn more and potentially become intrigued by it.


There are a lot of other ways to promote your book. As long as you know your audience, you will know how to reach them in the best possible way. And if you are persistent in your endeavor, who knows, you might end up being the next Stephen King or J. K. Rowling.